Run your entire dealership from one platform
Source, prepare and sell vehicles from one platform. Contracts, invoicing, e-signatures and customer communication are built in, plus a European dealer network to trade with. One system instead of the five or six most dealers run today.
- Inventory Management
- Contracts & Invoicing
- Electronic Signatures
- Vehicle Workflows
- Dealer Network
Dealership Operating System
Built To Run An Entire Dealership
Manage vehicles, documents, workflows, communication and profitability from a single platform.
Vehicle Administration
Create purchase agreements, sales contracts, invoices and vehicle documentation from a single platform.
Inventory & Vehicle Status
Track every vehicle through its lifecycle with custom statuses such as purchased, awaiting transport, workshop, paint, detailing, ready for sale and delivered.
Vehicle Preparation Workflows
Coordinate inspections, workshop jobs, repairs, detailing, photography and preparation processes across teams.
Electronic Signatures
Digitally sign dealership documents and reduce paperwork throughout the buying and selling process.
Calendar & Task Management
Manage operations through shared calendars, automated workflows and manual task assignments.
Automated Cost Tracking
Upload invoices and PDF documents. Tradlo automatically identifies vehicles, categorizes expenses and tracks profitability.
Customer Communication
Manage WhatsApp, email and customer interactions from a single system.
Profitability & Reporting
Track margins, operational performance and dealership profitability in real time.
Vehicle preparation
Publish First. Prepare in Parallel.
Tradlo pulls vehicle data, equipment and service history automatically, so you can list the car the day it arrives. Prep keeps moving in the background, and everyone can see what is still left to do.
The vehicle is already visible to buyers while preparation continues in the background. Every remaining task stays attached to the vehicle and visible to the entire team.
The point is simple: get every car in front of buyers fast, without losing track of the prep behind it.
Coordinate Every Supplier From One Platform
Assign the work, track each car off-site and manage every workshop, detailer and body shop from one place.
- Save preferred workshops, detailers and body shops
- Create service, detailing and repair orders directly from Tradlo
- Track vehicle status while it is off-site
- Mark work complete when the vehicle returns
- Automatically move the vehicle to the next preparation stage
- Keep the entire team updated in real time
Tradlo keeps all remaining work attached to the vehicle after publication.
- Service booked
- Vehicle wash pending
- Paint repair pending
- Photography pending
- Inspection pending
- Documentation pending
One person or a full team, everyone sees each car's status and what work is left.
The platform
From Acquisition to Delivery. One Workflow.
Every car follows the same path: acquired, prepared, published, sold, delivered. Documents, costs and customer messages stay attached to the car the whole way.
Evaluate & Acquire Vehicles
Source from trade-ins, private sellers, auctions and other dealers. Pull registration data, specs, factory equipment and service history in seconds.
Prepare & Manage Inventory
Run photography, workshop, detailing, bodywork and paperwork from one vehicle record.
Publish & Sell
Publish to marketplaces, handle enquiries, send offers, generate contracts, collect e-signatures and issue invoices. The whole sale happens in one place.
Customer Communication
Reach customers over WhatsApp, SMS or email. Every message sits on the car's timeline, where the rest of the team can see it.
Vehicle Profitability
Drop in invoices and PDFs. Tradlo assigns the costs to the right car, so you see real margin instead of a guess.
Access The Dealer Network
Buy and sell with other verified dealers across Europe. Everyone in the network is a real, vetted business.
Connected data sources
Everything Starts With Vehicle Data
Tradlo connects vehicle registries, manufacturer data sources, vehicle history providers and Europe's leading automotive marketplaces into one platform.
Type a registration number or VIN. Tradlo pulls the available vehicle data, factory equipment, service history and registration details from the connected sources.
Marketplaces
In progress
AutoScout24 (Europe)Nettiauto (Finland)
Autogidas (Lithuania)SS.lv (Latvia)Publish inventory from one platform and manage listings centrally across multiple marketplaces.
Vehicle Registries
In progress
CSDD (Latvia)
Retrieve available registration and vehicle information directly from official registry sources.
Vehicle History
In progress
CARFAX EuropeAccess available vehicle history and verification data directly from connected providers.
Technical Vehicle Data
In progress
Additional technical vehicle data source used when registry information is limited or unavailable.
Factory Equipment Data
In progress
Land Rover
Retrieve VIN-based factory equipment lists and vehicle configuration data when supported by the manufacturer.
Digital Service History
In progressLand RoverRetrieve available digital service history records directly from supported manufacturer systems.
Trusted Data Sources & Marketplaces
Tradlo is building connections across vehicle registries, manufacturer systems, vehicle history providers and Europe's leading automotive marketplaces.
AutoScout24NettiautoAutogidasSS.lvCSDDCARFAX EuropeLand RoverAutoScout24NettiautoAutogidasSS.lvCSDDCARFAX EuropeLand RoverOne vehicle. One entry. Multiple connected data sources.
Less time typing the same details into different systems. More time selling cars.
B2B Dealer Network
The European Dealer Network
Dealer stock, leasing returns and wholesale in one European network. Source where the price is right, and sell beyond your local market.
The Tradlo Dealer Network is open only to active Tradlo dealerships. Every member is a verified automotive business. The network goes live together with the platform launch.
Source Vehicles Across Europe
Buy from dealers, leasing companies and wholesalers across Europe, all from one screen.
Leasing & Wholesale Inventory
Reach leasing returns, wholesale lots and dealer stock you would not normally see.
Sell To Other Dealers
List a car to retail marketplaces and the dealer network at once, from the same record.
Market Intelligence
See network pricing and demand, so you know where a car sells best.
Move Dead Stock Faster
Shift aging units and niche cars to a market where they actually move.
Cross-Border Trading
Buy and sell across borders, with transport partners lined up to move the car.
Better buying creates better margins.
Business outcomes
What Your Dealership Gains
Buy better, sell faster, run leaner. That means stronger margins, quicker stock rotation and a lot less admin.
Reduce Manual Work
Stop re-typing the same car into three systems. One record, used everywhere.
Sell Faster
List sooner and turn cars around quicker, from the day you buy to the day it is sold.
Increase Profit Per Vehicle
Track every cost against the car, so you know the real margin before you sell.
Grow Without Growing Headcount
Handle more cars and more deals without adding office staff.
Better Business Visibility
See your stock, your margins and what the team is working on, in real time.
Buy Better
Find the right stock across Europe before the dealer down the road does.
Move Dead Stock
Find a buyer for the car that was never going to sell on your own forecourt.
Access More Buyers
Put each car in front of retail buyers and the dealer network at the same time.
Better Buying Creates Better Margins
In used cars, the money is made on the buy. Tradlo is built to help you source better, not just sell.
Why Tradlo
We Built The Platform We Could Never Buy
Tradlo was built on more than 20 years of running dealerships.
20+
Years in the automotive industry
3,500+
Vehicles sold
€100M+
Sales volume, last 5 years
Over more than 20 years in the automotive industry, I have built and operated automotive businesses that have sold more than 3,500 vehicles. During the last five years alone, sales volume has exceeded 100 million €.
Along the way, I managed teams of up to 16 employees across multiple departments and locations. Sales, purchasing, photography, workshop, detailing, administration and deliveries all depended on people knowing what needed to happen next.
The problem was never a lack of effort.
The problem was that information was spread across multiple systems, spreadsheets, emails, phone calls and conversations. Tasks had to be assigned manually. Someone always needed to follow up. Things were forgotten. Vehicles sat waiting. Employees spent time chasing information instead of moving vehicles forward.
Even as technology improved, dealerships were still forced to work across five or more disconnected systems just to complete a single vehicle transaction.
- Vehicle sourcing happened in one platform.
- Inventory management in another.
- Marketplace publishing somewhere else.
- Customer communication, documents, profitability tracking, vehicle data and reporting all lived in separate tools.
At the same time, years of sourcing vehicles across Europe revealed another challenge.
Finding the right stock was often harder than selling it.
Good cars were hidden behind scattered auctions, closed dealer circles and vehicle data you could not trust. There was no simple way to buy across borders, move the wrong stock to the right market, or buy as part of a serious dealer network.
Tradlo was created to solve both problems.
One platform to acquire vehicles, retrieve vehicle data, manage inventory, coordinate preparation, communicate with customers, complete contracts, invoicing and e-signatures, track profitability and trade with other professional dealerships.
Tradlo was not designed by people trying to enter the automotive industry. It was designed by someone who has lived it every day.
Someone who has managed the staff, bought the vehicles, handled the customers, solved the operational problems and experienced first-hand how much time and profit is lost because the right tools simply do not exist.
- We believe buying vehicles should be easier.
- Selling dead stock should be easier.
- Cross-border sourcing should be easier.
- Running a dealership should be simpler, faster and more profitable.
Tradlo is the platform we wanted to buy but could never find.
Founding Dealer Program
Join the First 100 Dealerships
One plan for the dealers who join first. Founder pricing on the Tradlo Core Platform, locked in for life, for the first 100 only.
Founding Dealer
Open only to the first 100 dealerships that join before public launch. Founder pricing applies to the Tradlo Core Platform and is locked in for life. Once these places are filled, it closes for good.
Tradlo Core Platform
- Founder pricing locked for life on the Tradlo Core Platform
- Inventory & full vehicle lifecycle management
- Tasks, workflows, calendar & scheduling
- Customer management & sales pipeline
- Documentation, purchase & sales agreements with e-signatures
- Automatic cost & profitability tracking and reporting
- Dealer Network access
- Standard integrations included
Roadmap
The Road Ahead
We are building Tradlo in order. Dealership operations first, then connecting dealers and stock across Europe.
- Tradlo Dealer Operating System
- Vehicle Data Integrations
- Manufacturer Equipment Data
- Digital Service History
- Inventory Management
- Vehicle Preparation Workflows
- Profitability Tracking
- Customer Communication
- Contracts, Invoicing & E-Signatures
- European Dealer Network
- B2B Vehicle Marketplace
- Finland, Estonia, Latvia, Lithuania (September)
- Germany, Sweden, Poland (November)
- AI Complaint & Warranty Assistant
- AI Pricing Assistant
- AI Invoice & Cost Recognition
- Transport Partner Network
- Cross-Border Market Intelligence
- Automated Vehicle Matching
- Further European Markets
- Public Vehicle Marketplace
- Consumer Vehicle Buying Platform
- Sell Your Car Network
- Dealer Offer Marketplace
- Integrated Logistics Ecosystem
- Fully Connected Automotive Commerce Platform
We are thinking past dealership software.
Buying, selling and moving cars across Europe is still slow, fragmented and full of middlemen. We want to fix that, not just sell software to dealers.
The aim is to connect the people who actually move cars: dealers, buyers, suppliers, transport and service partners, all working off the same system.
That means a consumer marketplace, dealer-to-dealer trading, sourcing tools, transport, market data and AI tools for the day-to-day work.
Down the line, a private owner will be able to take offers straight from verified dealers through Tradlo, instead of haggling with strangers.
Buying a car should be better than scrolling classifieds. We want to make it faster and more honest, for the buyer and the dealer both.
The long-term goal is simple:
Make buying, selling and moving cars across Europe work the way it should.
Questions
Frequently Asked Questions
Tradlo is a dealership operating system and European dealer network built specifically for automotive businesses. From a single platform, dealerships can source vehicles, manage inventory, coordinate vehicle preparation, publish listings, communicate with customers, create contracts, collect electronic signatures and issue invoices, track profitability and trade with other verified dealerships across Europe. Tradlo replaces multiple disconnected systems with one workflow built around how dealerships actually operate.
Run Your Dealership On Tradlo From Day One
100 founding places. Founder pricing locked for life. Apply now and help shape the platform while we build it.